French mineral water brand Perrier has set up a zip line that takes riders on a “once in a lifetime” ride from the structure, with speeds of up to 90 kilometers per hour.
The journey of 800 meters (2,625 feet), which lasts around 60 seconds, begins at the balcony of the tower, located 115 meters (337 feet) up, and ends at military complex École Militaire.
Members of the public can win tickets to ride by entering an online lottery via the Perrier Instagram page. The draw kicked off on May 29 and ends on June 2, with around 260 flights available up until then.
This isn’t the first time the zip line has been assembled at the Parisian monument, it first appeared in 2017 to celebrate the French Open. The attraction has been re-introduced this year in conjunction with the popular tennis tournament once again, as well as the Eiffel Tower’s 130th anniversary.
Measuring 324 meters, the structure was the tallest building in the world when it launched in May 1889 and remains the tallest in Paris.